9 Awesome SEO stratergy for plastic surgery

  As a business it’s important to educate yourself on ways for the best marketing options marketing tactics are constantly changing and it’s crucial to stay up-to-date to maintain a successful business. You may consider engaging more on your social media platforms, offering incentives for referrals, creating a blog, or even using offline marketing. With this in mind, it is critical to have a digital marketing strategy that includes SEO, so your dental practice can easily be found in these Google searches. If you want to find out more, read below on 9 Amazing SEO Strategies for your plastic surgery practice to help increase your rankings: 1. Use Keyword Research Research and analysis are major components to a successful SEO strategy. You want to ensure you are including landscape, your competition, and most importantly, relevant keywords. Many helpful keyword research tools that are free can help you get started, some include, Google Webmasters, Google Analytics, Keyword.io. The key to keyword research is not using the most competitive keywords out there, but to select those that can dominate, and will bring you’re the most traffic. Try to be specific when choosing keywords to use. So instead of using, “Los Angeles Plastic Surgeon,” use, “Los Angeles Plastic Surgeon specializing in CoolSculpting” or “Los Angeles Plastic Surgeon in Burbank”. This will help to draw in new patients that are looking for specific services in your area. 2. Internal and External Linking As you create content pages on your website, you will likely reference things that you have already discussed on another page, or even supply your readers with a link to an expert source. Offering expert sources and supplemental information shows that you are aware of the authorities in your field. 3. Link Building A great way to increase your Google ranking is getting links to your website from external sources. Some resources can mean press releases, blog commenting, guest blog posting, and creating citations on local and dental specific directories. Here are some of the top citations you can use: Yelp, Yellow Pages, YouTube, Blogger, Facebook, Angie’s List, and Superpages. 4. Create a Google+ Profile Creating social media profiles for your business is important – one of the top social media channels you should take advantage of is Google+. Google+ is not only a social media platform, but also a tool that can be used to help improve organic search results and local search listings. 5. Be Active on Social Media Once you created a Google+ profile, make sure you are active on other social media platforms – such as Facebook, Twitter, Instagram, Pinterest, etc. Get started with two main platforms you think would best benefit your business and go from there. It’s a great way to attract new and current patients and drive traffic to your site. 6. Create a Blog Blogging can really increase your credibility on not only Google but with current and potential patients as it’s a way to educate and give informative information to your audience. You only get so much time with them during each session, so with a blog it allows you to be more thorough when introducing a specific procedure or the different types of procedures you may offer in your office. 7. Start Guest Blogging Along with creating your own personal blog, you should consider guest blogging too. Guest blogging for a well-established and reputable blog in your industry can really get you the traffic you need as well as build your brand. 8. Use Email Marketing So many businesses overlook email marketing – though it’s cheap it is a very powerful tool you should be using. It’s a great tool to use when you want your patients to know about any special deals or new procedures you might have at your office. It’s also a great way to share any new informative blog posts you just published, etc. Make sure you don’t bombard people with relentless emails about every single update in your business – but weekly should be fine. 9. Make Your Site Easily Accessible Nowadays, many people are constantly on their mobile devices. While it’s important to have your site responsive on the desktop, it’s just as important to have it responsive on mobile devices as well. You wouldn’t want to miss an opportunity of new potential customers if your site isn’t working on a mobile device.